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News Archive

WILLIAM HILL MOBILE SCOOPS TOP INDUSTRY AWARD

Bookmakers William Hill can boast the largest number of downloads for any betting app on the Apple Store and their leading mobile product has produced the company its own reward by winning the title: Mobile Operator of the Year at the International Gaming Awards last week, as well as shortlisting for the EGR Mobile product of the year.

Commenting on the win, one of the panel judges said: ‘’William Hill has shown a dedication to their mobile offering that has made it, and the company, a standout provider to customers in this sector.
The most significant reason for William Hill being voted best mobile provider at the 6th IGA is the ease of use for customers, which is what makes them such a great operator. William Hill are able to anticipate the needs of their customers and make them available in a great anduser friendly way.

’’ The William Hill Iphone app has achieved more than 600,000 downloads from the Apple Store, gaining a four-star rating, and was joined in December by William Hill’s bespoke iPad app which has also received rave reviews.

Juergen Ruetter, Director of Mobile for William Hill commented: ‘’We believe our mobile product to be best in class, whatever sport, game, or product you wish to bet on and we’re delighted to have this recognised by the judges at the recent IGA ceremony.’’

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Affiliated United wins iGB's 'Best Affiliate Programme - Casino' Award

From all of us at Affiliates United, thank you for your vote for us as iGB's 'Best Affiliate Programme in Casino' Award. We appreciate your support and recognition and will continue to ensure that you get the best brands, benefits and partnership in 2013 and beyond!! Thank you!!! Back to top

The HOME Of Betting Comes To The Home Of Affiliates!

William Hill are pleased to announce that they will be attending this year’s London Affiliate Conference and will be bringing along former England international footballer, John Barnes.
Capped 79 times for his country, Barnes will be at the conference to meet and greet attendees, sign autographs and pose for photos. William Hill will also have a number of exclusive prizes to give away thanks to their exclusive partnership with the FA which is a year old this month.

“At last year’s event, we were still in the process of signing our FA deal but this year, we will be able to celebrate in style,” said William Hill spokesman Joe Crilly.
“I would advise getting to our stand early to meet England legend John Barnes – he may even rap for you.

”William Hill will be posting all their photos on their Facebook page which clients will be encouraged to “tag” to be in with a chance of winning a signed England shirt or match tickets to the FA Cup/England matches.

As Platinum Sponsors, Britain’s biggest bookmaker has a brand new stand this year and is welcoming affiliates both old and new to come and have a look, a drink and a chat about what William Hill can do for you. “The LAC was fantastic last year and we are looking forward to meeting both future and current clients and having a ball at Billingsgate,” said William Hill spokesman Joe Crilly.

Stand 25 on February 8-9 2013 (John Barnes will be on our Stand on Friday, February 8th, from 14:00-18:00)

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Affiliates United at the London Affiliate Conference 2013

Meet us at the London Affiliate Conference, Stand 25, February 8-9, 2013.

Get ready for an unforgettable event.

William Hill is a proud Platinum Sponsor of the event! Contact info@affutd.com to schedule a meeting with us at the event!

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Affiliates United @ iGB Awards

We’re pleased to share with you that Affiliates United has been shortlisted for
Best Affiliate Programme Overall as well as in Poker, Casino, Sports and Bingo.

We also are very proud to have two of our Affiliate Managers, Aaron Yarm and Adam Kalmanson,
shortlisted for

Best Affiliate Manager in Poker & Sports - Aaron

Best Affiliate Manager in Bingo & Overall – Adam.

 

Happy Holidays and thank you for your trust!

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Over 60 games plus bonuses and jackpots: Italians to celebrate the holidays with new Slots on William Hill

William Hill just announced the launch of their popular online slots in the Italian market. With over 60 different games, including well-liked Marvel themes such as Hulk, Iron Man and the Fantastic 4, and exciting movie tie-ins (think Rocky and King Kong), William Hill offers online gamers something great to celebrate this holiday season. Add a new customer bonus of up to € 300, and all the ease of use, fantastic support and powerful software that William Hill is known for, and it is clear that Italian players have a winning product for the holidays and beyond.

 

"William Hill has a long-standing tradition in gaming, and we are happy to bring to Italy our experience as a market leader. Online slots are another piece that completes our increasingly wide variety of products ranging from Casino, Bingo, online betting and now also slots, "said Roby Salvadori, Italy Country Manager, William Hill.  "We are convinced that this is a starting point for further involvement with an increasingly large group of users."

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Changes in Greek Regulation

William Hill has announced it will withdraw from the Greek market due to changes in regulations there. As of Midnight on 4 December, William Hill, like others in the industry, will no longer provide gaming services to its Greek customers. Of course, players in Greece will be able to withdraw their funds from existing William Hill accounts.

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William Hill Online Brings Home Two Important Industry Oscars at Annual eGR Awards

William Hill has been named Sports Betting and Slots Operator of the Year at the November 2012 eGaming Review awards ceremony. This follows its crowning as Operator of the Year in 2011.

Recognised for its achievement by an independent panel of judges, William Hill is proud of its success in a year filled with challenges including the rise of new regulated markets and greater use of mobile channels.

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Great news for Casino.WilliamHill.com/es players!

Two new exciting promotions are awaiting Spanish players at casino.williamhill.es

Spanish casino players can now take advantage of a generous First Deposit Bonus that is worth up to €1000.

In addition, William Hill has launched an Annual Bonus that gives players up to €100 daily, with an overall monthly value up to €2,000.

Players can opt-in or decline the offers and T&C apply.

The two bonuses are expected to be promoted widely in the coming weeks.

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Williamhill.com Now Open to the Swedish Market!

We are pleased to announce that William Hill, UK’s biggest bookmaker continues its expansion into new international markets with the launch of a country-specific website and media campaign in Sweden. 

Founded in 1934, William Hill is the number one British Sports betting company, and it brings this experience and knowledge to the highly competitive Swedish market.

Boasting an industry-leading football betting product, www.williamhill.com offers over 100 leagues – including a range of pre-match and in-play markets on the Allsvenskan and the Superetta.

William Hill also covers all the major leagues in a vast number of countries – 35 over the last weekend. This includes all the main Scandinavian territories as well as countries across the globe, such as Argentina, Iran, China and Slovenia. For football-lovers in Sweden and everywhere, this site clearly has something for everyone.

All New Swedish players will enjoy a generous welcome bonus of 100% up to 1000 KR on their first deposit. The bonus will be given upon entering bonus code SVWH. Please visit http://www.williamhill.com/sv/index/ and claim your bonus now.

In addition to sports, William Hill Casino is offering a limited time bonus of 100 KR – no deposit required. All you have to do is sign up to our casino product and take it for a spin: http://casino.williamhill.com/sv/index/

For more information and help in driving Swedish players and traffic to the sites speak to your affiliate manager.

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Update Regarding October Stats

Dear Affiliate,

As most of you know there have been a number of issues in the counting of statistics this month.
This problem is now being resolved and we are expecting all of Octobers figures to be fixed in the next few days.

We do not expect any delays to payments.

Thank you for your patience & understanding over this time.

Sincerely yours, Affiliates United team

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Q3 Interim Management Statement - Strong profit growth continues in third quarter

William Hill PLC (LSE: WMH) (William Hill or the Group) announces its Interim Management Statement for the 13 weeks ended 25 September 2012 (the period or Q3). All comparisons are with the equivalent 13-week period in 2011 (Q3 2011).

Key financial highlights

  • Group Operating profit was up 26% in the period, 17% higher in the year to date
  • Online Operating profit was up 42% and Retail Operating profit1 was 8% higher in the period
  • Group net revenue grew by 9% and was up 10% in the year to date
  • Retail net revenue grew by 3% and was up 4% in the year to date
  • Online net revenue grew by 18% and was 26% up in the year to date


Key operational highlights for the quarter

  • Mobile was 27% of Sportsbook turnover and averaged £10.7m of weekly Sportsbook turnover in Q3
  • Strong Retail over-the-counter (OTC) gross win margin, up by 1.9 percentage points
  • William Hill US integration activities completed on schedule in September


Ralph Topping, Chief Executive, commented:
“We saw strong Operating profit growth in the third quarter. Group net revenue remains well ahead of last year, with quarterly growth continuing broadly in line with that seen in the first half. Operating profit growth in the quarter further benefitted from favourable timing on Online marketing costs. The initial performance in the US is encouraging, with integration successfully completed and trading in line with expectations.
“The Olympics and Paralympics captured the public’s attention but appear to have reduced customer visits in Retail. However, there were compensating factors, particularly the strong margin growth across all channels. We’ve had a good performance in football, including a strong Euro 2012 in July. It’s also pleasing to see signs of improvement in horseracing margin trends.
“We look forward to another busy period ahead, including trialling a new machine cabinet in the estate in the last quarter. We have announced today a number of senior management appointments at William Hill Online, reshaping the management team to support the business’s continued development and to increase the focus on our customers.
“As we announced on 16 October, we are progressing a potential offer in relation to Sportingbet. We are also announcing today that we intend to commence the valuation process relating to the minority share in William Hill Online prior to making a decision on this by the end of the first quarter of 2013.
“The Board remains confident in its expectations for the full year and focused on the Group’s strategic opportunities to generate further value for shareholders.”

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Update regarding last few days' stats

Dear Affiliates,

We are aware that the last few days' stats may show improperly.

Our tech team is working on resolving the issues.

Thank you for your patience and understanding.

Affiliates United Team

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Regulation Update- Announcement regarding online betting services in Cyprus

We regret to inform you that William Hill has taken a decision to withdraw all of its online betting and gaming services for all Cypriot residents for the foreseeable future.

We sincerely apologise for any inconvenience this may cause you; however this decision has been taken for regulatory reasons beyond our control.

All accounts of all Cypriot residents have been suspended from midday (GMT) Monday 1st October 2012.
From this date and on players will not be able to use your account to access our online sportsbook or gaming rooms.

Bettors will be able to check their accounts and withdraw any outstanding balance at any time, unless we notify you otherwise in future, by logging in, selecting 'My Account' and then 'Withdraw' to request a return of their outstanding balance.

Please feel free to encourage your players to contact Customer Services if they experience any problems accessing their account or withdrawing their funds. We would like to take this opportunity to thank you for your support of William Hill. Trust that we will continue to keep you apprised of any changes.

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Williamhill.com continue sponsorship of Snooker's UK Championship

williamhill.com has renewed its title sponsorship of snooker's UK Championship for the next two years.

Europe's leading online betting firm, who offer the widest range of sports betting and gaming products on the market, backed the world ranking tournament for the first time last year and will do so again in 2012 and 2013.

This year's williamhill.com UK Championship will carry total prize money of £625,000 and runs from the 1st to 9th December at the York Barbican.

It will feature 32 of the world's best players, with Judd Trump set to defend the title having beaten Mark Allen 10-8 in last year's thrilling final.

World Snooker Chairman Barry Hearn said: "There is a fantastic buzz about snooker at the moment, exemplified when young sensation Judd Trump won the title in York with an incredible display of potting.

"William Hill recognise that this sport is going places and they want to be involved, and we welcome them back with open arms to sponsor this outstanding tournament. They were clearly delighted with the amount of exposure they got for their brand from the event last year. The williamhill.com UK Championship is one of our biggest world ranking events and is watched by many millions of people worldwide.

"We look forward to working with the team from William Hill again with the target to deliver another exceptional event."

William Hill Chief Marketing Officer Kristof Fahy said "The williamhill.com UK Championship is one of the highlights on the snooker calendar and we're delighted to continue our association with the event."

‘Snooker has a massive global reach and our sponsorship will enable us to reach over 100 million potential customers across the world.'

**Tickets for the tournament are on sale now, for details call 0844 854 2757 or visit http://www.worldsnooker.com/tickets.

williamhill.com UK Championship: (sponsors odds) 6/1 Judd Trump, 6/1 Ronnie O'Sullivan, 8/1 Neil Robertson, 9/1 Mark Selby 10/1 Ding Junhui, 12/1 John Higgins, 16/1 Mark Allen, 16/1 Shaun Murphy, 16/1 Stephen Maguire, 20/1 Mark Williams, 33/1 Allister Carter, 33/1 Matthew Stevens, 33/1 Stephen Lee 50/1 Graeme Dott


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WILLIAM HILL LAUNCH NEW ALERT SERVICE WITH PRIORITY PRICES!

William Hill - The UK’s Number One bookmaker introduced a betting first with the launch of their brand new Priority Prices innovation on September 15, 2012.

From a company with a proven record for delivering enhanced odds on the biggest events the Priority Prices innovation will see William Hill offer punters the opportunity, via a simple registration process, to gain advance notice of standout odds on the biggest sporting events.

Whether you bet with williamhill.com in-shop or via your mobile, you will be able to sign-up for advanced alerts – ahead of the rest of the world – on each Priority Price offer.

To sign-up for Priority Prices alerts either:

Kate Miller, spokeswoman for William Hill, said: ‘’This is a first for the betting industry where subscribed customers can gain advance notification on enhanced odds ahead of the rest of the gambling community. It’s free to sign-up and we’re committed to only offering industry-best odds. It’s another weapon to add to any punters’ armoury.’’

William Hill is only able to offer a limited number of Priority Prices for each event, but as part of this very special scheme, William Hill will be keeping its customers informed on Priority Prices release dates, number of bets available at that price, as well as regular updates on how many bet numbers remain available. So join the club and take advantage of these unmissable odds by signing up to Priority Prices from Saturday 15th September.

FOR FURTHER INFORMATION PLEASE CONTACT THE WILLIAM HILL PRESS TEAM: PRESSTEAM@WILLIAMHILL.CO.UK

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Meet us at Barcelona Affiliate Conference 2012!

We would be pleased to meet you at the Barcelona Affiliate Conference 2012
Oct 12-13, Stand number D13
William Hill Online is a Platinum Sponsor of the show!
Contact info@affutd.com to schedule a meeting with us there! Back to top

Regulation Update- Announcement regarding online betting services in Belgium

We regret to inform you that William Hill has taken a decision to withdraw all of its online betting and gaming services at www.williamhill.com for all residents of Belgium for the foreseeable future.
We sincerely apologise for any inconvenience this may cause you; however this decision has been taken for regulatory reasons beyond our control.
We will be suspending all accounts of all residents of Belgium from midday Friday 7th September. After this date, bettors will not be able to use their accounts to access our online sportsbook or gaming rooms.
Bettors will be able to check their accounts and withdraw any outstanding balance at any time, unless we notify you otherwise in future, by logging in, selecting 'My Account' and then 'Withdraw' to request a return of their outstanding balance.
Please feel free to encourage your players to contact Customer Services if they experience any problems accessing their account or withdrawing their funds.
We would like to take this opportunity to thank you for your support of William Hill.
Trust that we will continue to keep you apprised of any changes. Best Regards, Affiliates United Team Back to top

williamhill.com becomes ‘Official Supporter’ of the Scotland team

williamhill.com, Europe’s leading online sports betting and gaming business, has signed an initial two-year deal with the Scottish FA to become an ‘official supporter’ of the Scotland national football team.

The agreement further strengthens the company’s ties with Scottish football.
The firm already sponsor the William Hill Scottish Cup and is the ‘Official betting partner’ of the Scottish Premier League (SPL)’.

williamhill.com has issued odds for Scotland’s opening match - against Serbia. The bookies make Scotland 11/8 favourites, Serbia can be backed at 6/4 – with the draw on offer at 9/4. Craig Levein’s men are rated 7/1 shots to qualify for the World Cup and 16/1 to top Group A.

“It’s really exciting to be involved with the Scottish national team,’ said William Hill Chief Marketing Officer, Kristof Fahy, ‘The road to Rio is going to be fascinating – and we’re hoping to support the Scottish national team all the way to a place in the World Cup finals in 2014.’

‘We’re delighted to have williamhill.com as an official supporter of our national team,’ said Campbell Ogilvie, President of the Scottish FA, ‘They’ve already shown a strong commitment to Scottish football - with their sponsorship of the William Hill Scottish Cup and their partnership with the SPL, and this further cements their position as one of the biggest supporters of Scottish football.’

The deal, which comes into immediate effect, will see William Hill benefit from a wide range of sponsorship rights, including advertising, branding, hospitality, and exclusive Scotland imagery and content.

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WILLIAM HILL BINGO LAUNCH NEW ANDROID APP

William Hill Bingo is ‘Appy’ to announce the launch of a brand new app for Android smart phones, where the full bingo experience can now be enjoyed on the move. There is a choice of Bingo rooms to play in and tickets can be purchased and big prizes played for in the same way as the desktop version. There are two fantastic mini-games within the bingo rooms and the chat facility is also available so users can keep in touch with fellow roomies. Developed from the same Virtue Fusion software as the desktop site, the William Hill Bingo Mobile App is easy to download and the account is easy to manage, either from a phone or online via a PC or laptop. The App features the same rooms that players access from a computer so William Hill Bingo can offer the same fantastic promotions on the App, such as Free Bingo all day on Thursdays and Buy One Get One Free all day on Saturdays. William Hill spokeswoman Jennie Prest said, “It was important to us to bring the same Bingo experience from the desktop over to the mobile and our new app now gives the William Hill Bingo community all the same features they love, wherever and however they choose to play.” To celebrate the new app, William Hill is offering New Players of William Hill Bingo a £25 bonus when they spend £10 cash on bingo tickets within seven days of signing up. Any cash winnings made with this can be withdrawn. Back to top

Strong First Half Performance for William Hill

Net Revenue Up 11% and Operating Profit Up 14% Driven by Innovation and Investment

Key points:

  • Group net revenue +11% and Operating profit1 +14% with innovation and investment driving market share gains by William Hill Online
  • Good Retail performance drives +5% net revenue growth in both over-the-counter (OTC) betting and gaming machines, and Operating profit1 +6%
  • Outstanding William Hill Online performance with Sportsbook turnover 33% ahead of H1 2011, overall net revenue +30% and Operating profit1 +23%

 

  • Mobile Sportsbook turnover up +390%, 28% of total Sportsbook betting in June via mobile

 

  • Basic adjusted earnings per share and dividend +17%

 

  • Nevada licences awarded to William Hill and William Hill US formed through completion of three previously announced US land-based acquisitions

 

 

  • Continued strong cash flow from operations reduces net debt for covenant purposes by £61m to £355m against 27 December 2011


Ralph Topping, Chief Executive of William Hill, commented:
"We have seen a strong performance in our multi-channel UK business in the first half, with a good performance from both OTC and machines in Retail, and with our focus on innovation and investment continuing to deliver outstanding growth at William Hill Online. Mobile remains a top priority and continues to outperform our expectations. 
The William Hill Sportsbook app, which has been top-ranked since its launch in the Apple App Store in mid-February, has delivered more than 40,000 new customers.
Our rapidly growing mobile business increased to 22% of our Online sports betting turnover and 11% of gaming net revenue in the first half.

"We have made good progress in the period on our strategy in expanding internationally, including being awarded an online licence in Spain. It was also very pleasing to be awarded the Nevada licences in June and to complete the acquisition of the three land-based sports betting businesses. Though their contribution to the Group today is small, they represent an important strategic step for William Hill as we look to build our international business.

"With further innovation to come, the Group is in good shape and the Board remains confident of its expectations for the full year."

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Regulation Update: Announcement regarding Spanish tax laws

Following the implementation of new Spanish government laws involving taxes on betting activities, William Hill Online will deduct the taxes from the profits of Revenue Share Affiliates as of August 1st, 2012.

For specific information about the regulations, please speak with your affiliate manager.

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Regulation Update: Announcement regarding Italian tax laws

Following the implementation of new Italian government laws involving taxes on betting activities, William Hill Online will deduct the taxes from the profits of Revenue Share Affiliates as of August 1st, 2012.

For specific information about the regulations, please speak with your affiliate manager or click here.

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Announcement regarding Sportsbetting in Germany

We regret to inform you that due to German regulatory changes in Sports betting, William Hill has withdrawn its sports betting services for all residents of Germany from midnight on July 20th, 2012 and as a result will no longer accept traffic to its sports sites from there. For now, no other services will be affected (gaming services will operate as usual); please be sure to remove any sports banners and replace them with those promoting our other products, such as casino.
As of now, players can check their accounts and withdraw any outstanding balance on our site by logging in, selecting 'My Account' and then choosing 'Withdraw'.

Please note that any ante-post bets struck before July 20th, 2012 will stand and be settled in accordance with the normal market rules; in the event of any winnings, players will be required to access their account and request a withdrawal.

Please feel free to encourage your players to contact Customer Services if they experience any problems accessing their account or withdrawing their funds.

We would like to take this opportunity to thank you for your support of William Hill.
Trust that we will continue to keep you apprised of any changes.

Yours sincerely,

Affiliates United Team
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NEVADA GAMING COMMISSION GRANTS LICENCE TO WILLIAM HILL

William Hill, the United Kingdom’s largest bookmaker, announced today that William Hill PLC and a number of its senior managers were unanimously granted non-restricted gaming licences by the Nevada Gaming Commission at a meeting held in Las Vegas on Thursday.  A non-restricted licence is the highest tier of license in Nevada.
 
The granting of the licences to the FTSE-listed group breaks new ground in the history of the 78-year-old organization, which becomes the first British bookmaker to be licensed for sports wagering in the USA.
 
William Hill will now complete the acquisition of three land-based sports betting businesses that operate in Nevada and Delaware. In the spring of 2011, William Hill entered into binding agreements to acquire American Wagering, Inc., Brandywine Bookmaking LLC (Brandywine) and the Club Cal Neva Satellite Race and Sports book Division (Cal Neva) for approximately $49m. Completion of these acquisitions, which was conditional upon William Hill being licensed by the Nevada Gaming Commission, is expected to take place before the end of the month, with integration occurring during the summer. 
 
Ralph Topping, Chief Executive of William Hill, said: “We are delighted to have been awarded a license by the Nevada Gaming Commission. A Nevada gaming licence is recognized around the world as a significant regulatory seal of approval and we are proud to have earned it.  We are now able to bring together these three businesses to create a leading position in the US sports betting market, combining our brand and product range with AWI, Brandywine and Cal Neva’s extensive footprint, strong local relationships and trusted service. We look forward to working with our new colleagues to grow a leadership position in the U.S. gaming industry.”
 
The newly-formed board of William Hill U.S. will see Vic Salerno of American Wagering appointed as Chairman. Brandywine Bookmaking’s Joe Asher takes the role as Chief Executive Officer of William Hill US, with Club Cal Neva’s Jeff Siri becoming Chief Operating Officer.
 
About William Hill PLC
William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing around 16,000 people. Founded in 1934, it is now the UK’s largest bookmaker with over 2,370 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online (www.williamhill.com) is one of Europe’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their mobile, by telephone and by text services. William Hill PLC is listed on the London Stock Exchange and generates revenues of over £1.1bn a year.
 
About AWI, Brandywine and Cal Neva
AWI is the longest-standing sports book operator in the State of Nevada, having been established through the Leroy’s brand in 1978. Its proprietary technology platform is currently licensed by major casino operators in Nevada. William Hill is acquiring AWI for $0.90 per share.
 
Brandywine, which is privately owned, operates 17 sports books across Nevada. It is also the exclusive risk manager for the Delaware Sports Lottery, which it operates in partnership with Scientific Games, and for the Marriott in St. Kitts in partnership with Sportech.
 
The Cal Neva Sports Book Division is part of the Sierra Development Company, a privately owned casino and hotel business. Established in 1989, it operates 31 sports books in Nevada.

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William Hill announces the launch of WilliamHill.es site!

We are pleased to let you know about William Hill’s recent launch into Spain.
On June 1, Spain’s General Directorate for Gambling awarded William Hill a license to operate legally in the country.
The license covers sports betting as well as casino activities; the Spanish site is branded as Willaimhill.es and is expected to draw a wide audience. Entering Spain was highly anticipated by the company, which deeply values the growing Spanish market, and represents a big step in the company’s commitment to operating in regulated markets. Back to top

Are you ready for Euro 2012?

The best players in European Football will kick off a month of sporting action come Friday, June 8th and we want you with us every step of the way.

Our newest selection of eye-catching tools feature all the latest bonuses and hot offers and will be updated automatically during the games.

You can find them ready to use on affutd.com, under the ‘Marketing tools’ section.

Please note - it is important that you use only the most recent tools available as older versions may not accurately promote the current offers. In addition, we’ve prepared some amazing live odds banners – speak to your affiliate manager to get them – they are more than happy to help.

Click here to learn more about what William Hill offers its punters for the upcoming competition! As always, please let us know if there is anything else we can do for you.

Wishing you a successful month!

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William Hill launches sports betting in Italy

We are pleased to announce that William Hill has recently launched Sports betting in Italy. This is another step in our strong penetration into the Italian market where our offerings continue to grow at a rapid rate. Today, William Hill offers a wide variety of products in Italy including Bingo and Live Casino games. Sports betting further expands the choices available to Italian gamers with the same odds as in the UK!

With nearly 80 years in the industry, we now offer those in the Italian market an unparalleled selection of bets, news and advantageous odds on Italian and international competitions in a wide variety of sports including football, tennis and basketball.

Available every day of the week, Italian bettors can choose any number of bet types, with Live In-Play betting allowing bettors to place a bet on games as they happen.

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WILLIAM HILL NAMED ‘BEST IN CLASS’ AT THE 2012 BETVIEW AWARDS

The UK’s leading bookmaker, William Hill, were this week honoured at the industry’s Betview Awards when crowned Bookmaker of the Year as well as taking the category of ‘Chain of the Year’.

William Hill were awarded the prestigious title of ‘Bookmaker of the Year’. The judging panel awarded this title to the bookmaker who has demonstrated all-round excellence as the industry’s best of the best. William Hill also won the category of ‘Chain of the Year’, given to the bookmaker with 20 outlets or more which operates with excellence whilst also enhancing the customers’ betting experience and making a positive contribution to staff and the industry as a whole.

Industry professionals attended the awards ceremony, held at the Grosvenor House Hotel on London’s Park Lane to celebrate the tradition and excellence of the industry and reward the exemplary achievement put forth by their peers.

Ralph Topping, CEO for William Hill, commented: “We are absolutely thrilled to be honoured at the industry awards. There has been a cumulative effort across all of our channels to make us the best in the industry and bring an excellent betting product to our customers. Our results speak for themselves and this is now reflected in the recognition we have received from our peers.’’

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William Hill announces partnership with Score Media

- UK-based users of ScoreMobile FC app now able to bet in real time at the touch of a button

William Hill announces a partnership with Score Media Inc.,(TSX: SCR), allowing UK-based users of its ScoreMobile FC app to bet on live football matches at the touch of a button.

The partnership with the UK’s leading sports betting and gaming provider enables users of ScoreMobile FC to place bets with their iPhone, BlackBerry or Windows smartphones via their williamhill.com account.

Users can keep up-to-date with all the latest live football events on the ScoreMobile FC app and then place a bet on their selection via the integrated William Hill mobile tab.

The free app from the makers of ScoreMobile, a leading free sports app worldwide, offers detailed football coverage covering leagues and cup competitions from across the globe. It is one of three mobile apps from Score Media Inc, with ScoreMobile FC, ScoreMobile and SportsTap receiving 3.6 million combined unique visitors every month.

David Bazak from williamhill.com added: “We’re delighted to be partnering with ScoreMobile FC, an innovative product with huge relevance for our own customer base. Being able to stay up-to-date with the latest news, statistics and scores is crucial during live in-play betting, which makes ScoreMobile FC a perfect companion for William Hill and our customers.”

“The ScoreMobile FC app allows our users to keep right up-to-date with the scores in more than 100 leagues across the globe – and now they can place a seamless bet via the UK’s number one bookmaker, William Hill,” said Benjie Levy, Executive Vice President and Chief Operating Officer of Score Media Inc. “We’re really excited about this new partnership - and we believe the integration of betting into our app makes ScoreMobile FC a must have for all football fans across the UK.

” The betting feature is available only to UK-based users of ScoreMobile FC on iPhone and BlackBerry now, with Windows Phone coming soon. ScoreMobile FC can be downloaded from the Apple iTunes App Store, BlackBerry App World and Windows Phone Marketplace or visit www.scoremobile.com for more information.

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iGaming Super Show (iGSS) Dublin 2012

Meet us at Stand A20 in the iGaming Super Show (iGSS),

May 22-25, 2012, Dublin, Ireland.

William Hill is a proud Platinum Sponsor of the event!

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Changes to Australian market

Following certain changes in regulations, William Hill is modifying its policies regarding players who reside in Australia.

William Hill and our affiliated brands will no longer accept new registrations from players registered in Australia. For the moment, however, on-going activities from existing customers registered in Australia will continue as normal and related revenue will be paid accordingly.

We sincerely apologise for any inconvenience caused and thank you for your loyalty and patience. Please rest assured that except for new customers residing in Australia we are continuing to operate as normal, and as such, you will continue to receive affiliate payments linked to players’ activity.

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Strong first quarter performance

William Hill PLC announces its Q1/2012 results.

Key financial highlights:

  • Group net revenue grew by 12%
  • Retail net revenue grew by 5%
  • Online net revenue grew by 33%
  • Group Operating profit was 19% higher

Key operational highlights to date

  • Roll-out of Storm Plus to additional 500 shops underway
  • c190,000 Sportsbook mobile app downloads from launch in the Apple App Store, with 30% of customers being brand new to William Hill
  • Mobile gaming expanded with Bingo launch
  • Ground-breaking sponsorship deal for williamhill.com and the Football Association as first bookmaker to be an official England supporter and betting partner of the FA Cup
Ralph Topping, Chief Executive, commented: “I am pleased by our strong performance in the first quarter. Sportsbook wagering grew by 31%, OTC wagering saw underlying growth after taking into account adverse weather during the quarter and sports results contributed to a strong margin. Our investments in marketing and innovations continue to deliver benefits, with our Sportsbook exceeding £50m in turnover in a single week for the first time during the quarter and mobile turnover reaching almost £11m in a single week. Our mobile performance is now benefitting from our Sportsbook app being available in the Apple App Store, giving us access to thousands of new customers who have never bet with William Hill before, highlighting the growth potential of these new channels and their importance to our multi-channel offering. With positive underlying trends at this relatively early stage in the year, the Board remains confident in its expectations for the full year.” Back to top

William Hill Launches Live Casino Games in Italy

Following our successful penetration into the Italian Market in July 2011, William Hill is further expanding its offering to players in Italy by launching its Live Casino.

Live Casino delivers the ultimate interactive and fun activity with live Roulette and Blackjack where our professional and personable Dealers keep the action going while bringing the games to life. Enhancing the live feel of the games, players can interact with the Dealers or with other players at the table via chat.

A welcome bonus up to €300 will be offered, boosting the player’s bankroll and extending their fun.

Don’t miss this opportunity! Download the new Live Casino Italy Marketing Tools now and let your players experience the thrills of Live Casino from the comfort of their homes.

In addition, be sure to watch for the Italian opening of William Hill Sports.

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William Hill’s 2011 Final Results

William Hill’s 2011 Final Results: Continued strong momentum in 2011 driven by innovation and investment

Key points:

  • Positive performance with Group net revenue up 6% and pre-exceptional profit before tax in growth by 9%
  • Basic, adjusted earnings per share in growth by 12% and dividend per share by 16%
  • William Hill Online delivers second consecutive year of +20% net revenue growth and mobile innovations increase Sportsbook bets by c500%
  • Resilient UK Retail performance with growth in OTC amounts wagered and machines gross win driving net revenue growth despite sporting results impact
  • International expansion progresses with Italian website launch and impending land-based sports betting acquisitions in US
  • Further balance sheet strengthening as net debt for covenant purposes reduces by £83m to £416m

Ralph Topping, Chief Executive of William Hill, commented: "This is a very positive performance, particularly in a year without a significant international football tournament and with a c£9m increase in VAT payments as a result of the rate change. It reflects the underlying strength of the business and benefits from our innovations and investments. Our strategic focus continues to be on developing our products to enhance the customer experience, on broadening and strengthening our channels to maximize our customer reach and on developing the business internationally. In the last year, we have built on the momentum and success of 2010 by further expanding our Online offering through new mobile and text-betting channels and are continuing to invest in innovations to enhance the customer experience across all channels.

“We have great confidence that, as a multi-channel gambling company with a strong management team, we are well placed to leverage the advantages of the William Hill brand. We believe there are more opportunities to grow in our core market in the UK and also for the business to expand internationally beyond our traditional roots as more governments open up their regulated gambling markets. We will, therefore, seek to invest selectively in taking our brand and our capabilities beyond the UK over the coming years.”

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William Hill Signs Ground Breaking Sponsorship Deal With The FA

The UK and Europe's leading gaming and sports betting business, William Hill, has agreed a two and a half year deal with The Football Association to become an ‘Official Supporter' of the England football team, and ‘Official Supporter' and ‘Official Betting Partner' of The FA Cup.

The deal with the FA, the first of its type for the betting industry, comes into effect on January 7, 2012* and continues through to the end of The FA and FIFA World Cups in 2014. The agreement features a wide and unique range of image rights, advertising and promotional opportunities.

Ralph Topping, Chief Executive of William Hill said "We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels.

"Our ‘Official Betting Partner' status of The FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within **darts, snooker and racing.

"The next two and a half years are an exciting time for UK football and we're delighted to now be part of all of those events." Kristof Fahy, Chief Marketing Officer for William Hill said "This is an excellent deal for both parties and it gives us some very good opportunities to develop our brand across a wide variety of channels. The England and FA Cup branding and imagery will enable William Hill (including via williamhill.com) to promote its services and products that we can offer to our Casino, Games, Sportsbook, Bingo and Poker customers.

"Henry Birch Chief Executive Officer of williamhill.com said "The deal with The FA is an excellent one for williamhill.com as it provides us with a strong platform for our brands and products both in the UK and internationally.

"Peter Daire, The FA's Head of Sponsorship said "We are delighted to have William Hill on board. They have a strong track record in sports sponsorship and a considerable online and high street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world."

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William Hill Online scoops eGR operator of the year prize

William Hill Online has been crowned operator of the year at the 2011 eGaming Review operator awards–  beating shortlisted nominees including Bet 365, Betfair and 888 to win the coveted trophy.
 
Held at the Honourable Artillery Club (HAC) in London, the annual egaming operator awards was bigger than ever this year with more than 700 online gaming professionals joining host and comedian Rufus Hound to celebrate the industry’s achievements in last 12 months.
 
According to eGR's independent panel of judges, William Hill Online deservedly took home the most prestigious award of the evening, with the panel describing the operator as “the turnaround story of 2011”.
 
“William Hill Online has transformed its brand into a dynamic fresh faced online gaming brand and their momentum shows no sign of slowing down,” they said.
 
Henry Birch, CEO of William Hill Online said “The eGR award for operator of the year recognises the huge strides we’ve made over the last 12 months. I want to thank everyone at William Hill Online for all their hard work over the year - it has been fantastic!”
 
 
William Hill Online 2011
 
Following an outstanding performance in 2010, William Hill Online has continued to deliver excellent results this year. 
 
In 2011, William Hill added Italian, Irish and Canadian sites to their international portfolio. The new additions now mean Hills offer 26 different language/territory sites which are available to over 175 different countries across the globe. 
 
Another new site which William Hill added to its product range is their new financial betting site Day Trader. 
 
The Mobile betting division benefitted from a series of innovations, including an exclusive relationship as the betting partner for the Racing Post app (William Hill took its millionth bet on the App in June), Shake-A-Bet, Mobile Casino and their new mobile sports betting site. 
 
In-play amounts staked grew 95% year-on-year fuelled by continuous product expansion. Recent examples include being the only bookmaker to offer point-by-point betting on every Wimbledon match and the launch of an expanded in-play basketball products.
 
William Hill Online‘s extensive pre-match and in-play football offering means the bookie offer around 500,000 betting opportunities every week on the widest variety of markets in the industry.
 
To support their online products – William Hill signed exclusive betting arrangements with ESPN, SPL, Scottish Football, the Sun’s Dream Team, the Investec Derby, and Super League Rugby.
 
Gaming net revenue grew 15% in the first half of 2011 period including Casino net revenue grew 14%, benefitting from further enhancements in the flash-based product range. Underlying gaming net revenue grew 29%. Bingo and Poker also grew, up 25% and 11%, respectively.
 
Their new revamped Bingo site embarked on a massive promotional campaign in October when they gave away 31 cars in 31 days to prize draw winners.
 
Poker is continuing to run some of the best promotions on the poker planet, while William Hill Vegas, Skills and Live Casino have also enjoyed a strong 2011. Vegas was spurred on by new games including exclusive marvel comic games and the Madness (music band) games.
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williamhill.com become title sponsor of snooker’s UK Championship

World Snooker is delighted to announce that williamhill.com has signed a deal to become the title sponsor of snooker’s UK Championship.
Europe’s leading online betting firm, who offer the widest range of sports betting and gaming products in the market, will support the BBC-televised nine-day snooker extravaganza.
Snooker’s second biggest ranking event and a firm fixture on the sporting calendar since 1977, the williamhill.com UK Championship starts this Saturday at the Barbican in York and runs until the following Sunday, 11th of December.
This year’s williamhill.com UK Championship will feature 32 of the best players in the World – including the reigning world champion and defending UK champion John Higgins. the current world number one Mark Selby, and the recent Premier League winner Ronnie O’Sullivan.
Other former world champions who’ll be playing in York include Stephen Hendry, Steve Davis, Neil Robertson,
Mark Williams, Graeme Dott, and Shaun Murphy Kristof Fahy, Chief Marketing Officer at William Hill said “The UK Championship is one of the crown jewels in the world of snooker and we’re delighted to put our name to such a prestigious event.”
“William Hill is a worldwide brand and our sponsorship of the UK Championship gives us the opportunity to promote our online and mobile betting products to a global audience.”
World Snooker Chairman Barry Hearn said "We're delighted to welcome William Hill as the new title sponsor of the UK Championship. Having worked with their team at the Grand Slam of Darts I know they are a fantastic company, so it's fitting that they're sponsoring one of snooker's biggest tournaments.
"The UK Championship is one of the highlights of the snooker calendar and receives outstanding exposure through coverage on BBC and across the world, providing exceptional brand exposure for the sponsor to hundreds of millions of fans globally.”
"It promises to be a superb tournament with 32 of the best players in the world gunning for the title."
**Coverage of the williamhill.com UK Championship on BBC starts at 1pm this Saturday, 3rd December. Tickets for the event are on sale now - for details call 0844 854 2757 or visit www.worldsnooker.com/tickets

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Continuation of key first half trends in Q3 leaves William Hill on track for full-year expectations

William Hill PLC (LSE: WMH) (William Hill or the Group) announces its Interim Management Statement for the 13 weeks ended 27 September 2011 (the period or Q3). All comparisons are with the equivalent 13-week period in 2010 (Q3 2010).

The key financial highlights of the period were as follows: Group net revenue grew by 2% and was up 5% in the year to date; Retail net revenue decreased by 3% and was flat in the year to date; Online net revenue grew by 28% and was 25% up in the year to date; and Group Operating profit(1) was 22% lower in the period, 3% lower in the year to date.

Ralph Topping, Chief Executive, commented:

"We have delivered a solid performance in Q3, in spite of a highly competitive market place and a tough consumer environment. We continue to invest in product, pricing and innovation, bringing customers the best high street and online betting and gaming experience.

Pleasingly, Online net revenue growth accelerated in the quarter, as did underlying amounts staked over-the-counter in Retail, and our long-term track record of growth in machines continued in Q3. Internationally, the initial performance of William Hill Online's new Italian casino website is beating expectations having taken around 8-9% market share and we are the most successful of the non-domestic new entrants.

The Q3 margin is broadly in line with our long-term average for this quarter but is below the unusually high margin seen in Q3 2010, driven up by football results. Accordingly, Group profits are lower year-on-year, primarily as a result of this and the planned significant increase in Online investment.

With our leading brand, strong technology, differentiated products and understanding of our consumer, we have a unique opportunity right now to invest to take market share. In the UK, we will be trialling second-generation Storm gaming machines, new self-service betting terminals and high-definition video walls in the shops before the end of the year. Across Europe, we are now investing in a highly focused way in key territories such as Italy and Spain for the long-term benefit of the business."

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William Hill to Sponsor ESPN’s European Football Coverage

Multi-platform, integrated agreement with William Hill across TV, mobile and online William Hill, one of the UK’s leading sports betting providers, has signed on to be the exclusive sponsor of ESPN’s televised UK coverage of Italy’s Serie A, the Russian Premier League and the Dutch Eredivisie as part of an integrated, multi-platform affiliation with European football. The deal, booked through media and planning buying agency the7stars, demonstrates ESPN’s ability to deliver value to brands and advertisers with international scale and relevance, as well as local precision.

The bookmaker will sponsor all of ESPN’s televised match coverage – live, delayed and highlights – of three of Europe’s leading domestic football leagues, with pre- and end-break TV bumpers. The sponsorship also extends to ESPN’s various preview and review TV shows around the leagues.

Reflecting ESPN’s ability to connect fans and brands to leading leagues and competitions via multiple platforms and devices, William Hill will also be the exclusive UK betting partner for the sports media company’s forthcoming mobile app for football news and information site, ESPNsoccernet. Further details will be announced at a later date. As well as display advertising, William Hill will be integrated into the app with a ‘bet now’ button enabling users to place bets on football action as it happens.

Completing the multi-platform deal, William Hill will run display banners and rich-media ads online with ESPNsoccernet.

Kristof Fahy, Chief Marketing Officer, William Hill, said: “ESPN is one of the leading names in sports media and we’re really looking forward to working with them. This multi-platform deal will enable us to promote our brand and services to millions of sports fans across the UK, while our mobile betting partnership with ESPN looks like a real winner.”

Alan Fagan, director advertising sales, ESPN EMEA: “Our multi-platform coverage of Europe’s top football leagues is a popular part of the ESPN offering to fans and brands alike. Our agreement with William Hill, one of the UK’s leading brands, reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate UK football fans across multiple screens. ESPN has an unrivalled ability to serve advertisers with local precision and solutions in the UK, and in markets around the world.”

This season, ESPN connects both fans and advertisers to football action from across Europe and the rest of the world. The sports media company screens live action from the Barclays Premier League, FA Cup, Clydesdale Bank Premier League, UEFA Europa League, Bundesliga, Serie A, Eredivisie and Russian Premier League. ESPN also screens games from the MLS, summer tournaments including the Copa America and Emirates Cup, international friendlies, UEFA Euro 2012 qualifiers and friendlies featuring Germany and France.

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William Hill Becomes Title Sponsor of the Scottish Cup

William Hill, the UK’s No.1 bookmaker, has signed a seven-figure deal with the Scottish FA to become the title sponsor of the Scottish Cup. The three-year partnership means the famous cup competition will be renamed the William Hill Scottish Cup. William Hill, which operates over 300 betting shops in Scotland and a total of 2364 across the UK and Ireland, is already the official betting partner of the Scottish Premier League. The Scottish Cup sponsorship deal reaffirms their strong association with Scottish football. The agreement will also allow the bookmaker to showcase its online, mobile and retail products to Scottish football fans the length and breadth of the country. The William Hill Scottish Cup first round draw will take place in Glasgow's Buchanan Galleries Shopping Centre on Monday, August 29, at 10am. The draw will be conducted by last year's victorious captain, Celtic's Scott Brown, the Scottish FA President, Campbell Ogilvie, and Kristof Fahy, William Hill’s Group Brand and Marketing Director. Stewart Regan, Scottish FA Chief Executive, said: "We are proud to have a leading brand like William Hill as sponsor of the Scottish Cup for the next three seasons. The new 2011/12 William Hill Scottish Cup begins in just a few weeks' time and with the competition now securing a new sponsor, we can now look forward another exciting season ahead." Gareth Davis, Chairman of William Hill PLC, said: “It seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest Association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup.” Back to top

Football Punters Score Big With New Racing Post/William Hill app

The start of the Premier League means betting delight for millions of football fans as they enjoy Racing Post and William Hill’s latest app - Football Bet.

The app has already proved popular because of simple, fast betting twinned with easy-to-digest betting gems like killer stats and expert tips.

And football fans are assured of a great app: its five-star racing stablemate has dominated the free sports app charts for months by virtue of having great information and easy betting.

“Football betting is a massive opportunity for Racing Post, we just had to create another app that users will love. I think we’ve made it. There’s nothing like Football Bet available for the iPhone,” commented Mark Renshaw, Racing Post’s Head of Online.  “Once again the ability to quickly make informed bets on the move will mean it’s adopted quickly.”

“The new Racing Post Football App is a must-have for all football fans,” said William Hill spokesman Tony Kenny. “We’re really excited about the start of the Premier League season and to celebrate the launch of the 2011/12 campaign we’ve come up with some great offers for the betting public. We’re offering top prices on all the favourites in the Premier League this weekend and we also have the cracking money-back offer in the game between West Brom and Manchester United.”

After a generous app-only bet offer on the Community Shield last week, this weekend Football Bet reaches the largest football audience to date with another great offer: Bet through our NEW Football Bet app on the West Brom v Man United match and get up to £100 money back on losing first goalscorer bets. Back a player to score and if he fails to score first but scores at any other time William Hill will refund your bet.

The app is available free in the App Store and also from www.snurl.com/footballbet
 
Terms and Conditions: Max refund £100/100€. Only applies to bets placed through the football betting app, bets placed through app emulators will not count. Applies to the win part of each-way bets. Normal 1swt goalscorer rules apply. Refund credited as a free bet which will be valid for until Sunday 21st August. Free bet stakes not returned with any winnings. Free bet will be credited to your account by midday Monday 15th August. Only available to residents of UK and Ireland. 18 + Please gamble responsibly. www.gambleaware.co.uk. £5 minimum bet.

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William Hill Unleash Their New Mobile Betting Site

William Hill, the UK’s leading sports betting and gaming providers, have unveiled their game changing new mobile site. The new site mobet.williamhill.com  is available to use on all mobile devices with internet capability and features some exciting new developments.

 

Some of the new features on mobet.williamhill.com include;

-          Quicker connection.

-          Access to the same odds and markets as online users.

-          Easy and quick registration.  

-          Easy to view account with identifiable icons.

-          Enhanced racecards with Racing Post information and silks.

-          Innovative ways to make sports selections using interactive markets

-          Specially designed sports scoreboards – with engaging commentaries.

 

William Hill have made huge strides in the mobile sector over the last 12 months and recently reported an 800% increase in year-on-year turnover.  The new site, which was developed alongside leading mobile developers Mobenga, gives punters access to over 500,000 markets every week, the Racing Post App, Shake-A-Bet, Match Predictor and Mobile Casino.

 

‘We’ve taken time to develop our new mobile site, and we believe it’s now the best in the marketplace,’ Michael Byrne Head of Mobile at William Hill, ‘The new site has already received rave reviews in the media and we believe it will be a big hit with British punters.’

 

To celebrate the launch of their new mobile product, William Hill will refund all losing bets placed on mobile on horses who finish second at ‘Glorious Goodwood’ this week. **

 

 ‘It’s an incredible offer and one that should appeal to customers using our exciting new mobile site.’

 

**Refund is a free bet up to the value of £50/€50, available the following morning for a wager on that day’s Goodwood meeting, with Saturday’s action giving a credit available for all Sunday racing.

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William Hill Launches AAMS Licensed Online Casino in Italy

The UK betting giant William Hill enters the Italian market by launching its Italian licensed Online Casino on July 18.
Milan, July 18th - Today the legislative decree published by AAMS, the Autonomous Administration of State Monopolies, is becoming fully effective. This authorization will allow the Online Casinos to operate directly into the Italian market. From now on William Hill, the largest British bookmaker, will guarantee the Italians to play online casino with a 100% safety and in total comfort from their own homes on www.williamhill.it.

William Hill Casino is one of the most advanced online gaming platforms. Users can enjoy a rich selection of games including the most popular variations of Roulette, several card games among them Blackjack and many different versions of video poker like Jacks or Better, Joker Poker, Aces and Faces.

Being one of the largest online companies in the world, William Hill offers to the Italian players one of the best quality product with leading-edge technologies for high definition colors, sounds and easy access, deposit, play and of course withdraw of winnings.
A wide range of methods of payments will be available, among them all major credit cards, prepaid cards, e-wallets and bank transfers. All transactions will be protected by the most advanced security systems in order to ensure a safe game along with a great amusement.
In addition to all that, a 24 over 24 hour’s service in Italian language will be provided and accessible by phone, by email or chat.

“William Hill Online offers a unique and exclusive product of highest quality for the Italian market - says Roby Salvadori, a spokesman for the Italian market by William Hill - Playing with us will be easy, straightforward and secure. Our goal is to entertain, ensuring the highest professional standards, the same that William Hill has established over 70 years of activity in UK”

The Online Casino is just the first product that William Hill launches in Italy. Over the next few months it will also be introducing a rich portfolio of products including sports betting, poker and bingo. The platform www.williamhill.it will grow to meet the needs of the Italian e-gaming market, granting a competitive product of high quality.

Ufficio Stampa in Italia di William Hill Online
Black & White Comunicazione
Camillo Minardi - T.02 36507205 M. 335 431222 - c.minardi@bwcomunicazione.it
Claudia Barbieri - T.02 36507205 c,barbieri@bwcomunicazione.it

About William Hill: The William Hill Group was founded in 1934 and is UK’s largest bookmaker with more than 16,900 employees and around 2,300 betting shops in UK and Ireland. Since it was founded the company is synonymous for fair game and professional customer service. William Hill PLC is listed on the London Stock Exchange and generated net revenues of 1,07bn GBP in 2010.William Hill Online offers sports betting and gaming through the Internet. The company launched its online betting services in 1998 as one of the first operators worldwide, its today’s platform is available in more than 21 languages servicing customer from 175 countries. The platform www.williamhill.it which is licensed by AAMS offers the same level of excitement, security and customer support also to customers from Italy.
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William Hill bets on the Italian online market

Milan, July 13th – William Hill, the UK’s leading sports betting and gaming providers, have confirmed their plans to enter the Italian online market.
The firm’s new site www.williamhill.it, which will be launched later this month, is one of the first platforms to be awarded an AAMS online gaming licence from the Italian authorities.
The bookmaking and gaming giants will initially launch their casino site – closely followed by bingo, sportsbook and poker. The Italian launch will be supported by an imaginative marketing campaign – developed to maximise awareness 0f the William Hill brand in Italy.
Hills have spent over a year developing their Italian site, with the aim of competing with their domestic and international rivals for a large slice of the estimated €6 billion Italian online betting and gaming market. 
Henry Birch, CEO of William Hill Online, speaking about the company’s Italian launch said, “We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans.”
“We’ve spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We’re delighted with the outcome of the site and we believe it will be a big hit with Italian players,” said Birch

About William Hill:
The William Hill Group was founded in 1934 and is UK’s largest bookmaker with more than 16,900 employees and around 2,300 betting shops in UK and Ireland. Since it was founded the company is synonymous for fair game and professional customer service. William Hill PLC is listed on the London Stock Exchange and generated net revenues of 1,07bn GBP in 2010.
William Hill became one of the first companies to launch online sports betting and gaming services when they started their online operation in 1998. Today its platform is available in more than 21 languages servicing customers from over 175 countries.
The platform www.williamhill.it is licensed by the AAMS in Italy. 
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Racing Post App set to record its millionth bet

The countdown to the millionth bet on the Racing Post App has reached its final stage – with the Racing Post and their betting partners William Hill both expecting the milestone bet to be placed on Saturday – and to celebrate this momentous occasion William Hill are going to give the millionth bettor a £1,000 free bet.

William Hill and the Racing Post created the ground breaking iPhone app in December 2010. The Racing Post application, which is the most popular horse racing app in the App Store, boasts seamless betting directly from Britain’s biggest bookmaker William Hill.

In short, it means you can browse Racing Post’s renowned news, tips and data, make an informed decision about which horse to back in a race and then place a bet simply by tapping the William Hill odds on the racecard. The race can then be followed with the Live Reporter function and via William Hill radio.

It adds up to a completely unique product in the mobile betting market.

‘At 3pm on Friday we had taken on 983,198 bets,’ said Michael Byrne, Head of Mobile at William Hill. ‘So we’re expecting to breach the million mark at some stage on Saturday.’

‘We’re delighted with our partnership with the Racing Post, we knew the app would be well received but getting to the millionth bet within the first year is fantastic.’

‘The Racing Post, Shake-A-Bet, Sportsbook and Match Predictor Apps have all contributed to an 800% year-on-year increase in our mobile turnover. Mobile betting now accounts for around 5% of our online turnover and we’re expecting that percentage to keep rising.’

‘Our ambition to revolutionise the betting landscape with the ability to bet in the know – anywhere - has actually been realised,’ said Mark Renshaw, Head of Online at Racing Post.

‘Approaching the one million mark and the fact we're consistently ranked in the top 10 free sports apps is proof of this. The growth of the app has really pleased us but we're not finished yet. There are a few more features that we're working on with William Hill that will really delight app users.’

About William Hill
William Hill is one of the world’s leading bookmakers and one of the most recognised and trusted brands in the gambling industry, providing gaming and betting services across multiple channels: online, on the high street, on the phone and on the move.

William Hill PLC is listed on the London Stock Exchange (WMH.L) and operates over 2,300 betting shops in Ireland and Britain. The William Hill Group employs over 16,900 people worldwide and reported a net revenues of around €1.2 bn in 2010.

In 2009, William Hill, one of the first companies in the world to offer internet betting, joined forces with gaming software providers, Playtech, to form a new company called William Hill Online. This deal made William Hill Online one of the leading European online gaming and sports betting businesses. In 2010, William Hill Online posted net revenues of €285 million (up 24% on 2009). The Online business now accounts for 25% of William Hill Plc’s total net revenues.

About Racing Post
Established in 1986, Racing Post is the market-leading publisher of racing and sports betting information in Britain and Ireland. Racing Post's product portfolio includes a daily newspaper and two weekly titles; websites including
RACINGPOST.com, The Betting Site and Soccerbase and the No. 1 Horseracing iPhone App in the App store.

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Thank you for visiting our Stand in Dublin!

Affiliates United team would like to thank you all for taking your time to visit our stand during iGaming Super Show in Dublin last week.

We enjoyed meeting you and looking forward to working with our new affiliates as well as with our existing ones!

We can wait to see you again in Barcelona 2011!

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William Hill Launches Innovative Irish Betting Site

Dublin. Wednesday, 25th May 2011.

William Hill, one of the world’s leading sports betting and gaming providers, has launched a brand new Irish site. The new site will offer Irish punters an unrivalled number of betting opportunities on a wide variety of global and local sporting events.

The firm spent over a year developing their Irish site, with the aim of competing with their rivals for a slice of the estimated €1 billion Irish online betting and gaming market.

William Hill Online, who won the ‘betview award for best online site’ this year, will offer Irish punters over 500,000 betting oppotunities every week on a whole host of events including GAA, football, horse racing, rugby, golf, motor sports, US sports and a wide range of Irish novelty markets.

The site will also offer Irish players a huge variety of gaming experiences, including bingo, poker, casino, live casino, vegas and slot games, while those who fancy themselves as the next Gordon Gekko can indulge themselves at William Hill Online’s new financial site called ‘Day Trader’.

Mobile betting is a huge growth area for the company, with William Hill Online reporting an 800% increase in their mobile turover this year. Hills will offer their Irish customers four different mobile apps –Mobile sportsbook, Racing App (Racing Post/WilliamHill), Shake-A-Bet and Match predictor.

“We’re really excited about our new Irish venture and we’re confident it will be a huge hit with Irish punters,’ said Tony Kenny, Head of International Public Relations at William Hill, “The site itself took a year to design, develop and test, but all good things take time.’

William Hill, who also operate 52 retail betting shops in Ireland, already employs a number of Irish people and are looking to recruit more Irish sports enthusiasts.

“We already have around twenty Irish people working for William Hill Online and with further global expansions planned, we’ll be looking for more top quality Irish staff to join our energetic team,” said Kenny.

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William Hill Online crowned 'Online Betting Company of the Year’

William Hill Online has scooped the ‘2011 Online Company of the Year Award’ at the prestigious Betview Awards at the Grosvenor House Hotel on London's Park Lane on Tuesday night.

The awards, which have come to be known as the ‘Oscars’ for the betting industry, honour and recognise industry professionals on their exemplary achievement, ingenuity, creativity and overall hard work within the UK and ROI betting and gaming industry.

A record number of entries were submitted for the 2011 awards ceremony by leading professionals in the industry and the Betview Award 2011 finalists and winners were selected through a stringent judging process.

William Hill Online was selected as the winner in the category of ‘Online Company of the Year’. The judging panel awarded this prestigious award to the online company which has created the most innovative and easy-to-use online betting experience.

Henry Birch, CEO of William Hill Online, said ‘This is a fantastic achievement for William Hill Online. In winning the ‘Online Company of the Year Award’ it recognises the contribution of every single employee in the company - irrespective of function or location.’

‘Thanks to Betview magazine, our efforts to continuously improve our customers’ betting experience have been recognised. It was a proud night for everyone at William Hill Online.’

‘All our winners represent the very best that the British and Irish betting industry has to offer - excellence in customer service and social responsibility coupled with tremendous business acumen and innovative thinking,’ said Justin O’Regan, editor of Betview Magazine. ‘These Awards demonstrate why betting operators have an integral role to play in our communities providing as they do an outstanding leisure experience for customers from all walks of life.’

About William Hill Online

Online gaming and betting is a fast-moving, growing business. William Hill was one of the earliest to enter the market, accepting our first internet bets in 1998, and we are the most profitable online betting operation in the UK, with over one million active online customer account holders. Our online business caters for all gambling and gaming customers, offering casino, poker, bingo, a range of skill games and, of course, sports betting.

Key facts about William Hill Online

  • The leading European online gaming and sports betting busines
  • 24 translated and localised sites
  • 100 concurrent in-play markets on 3,200 matches per month
  • 500,000 betting opportunities per week
  • Unique proprietary fixed-odds financial betting Day Trader
  • A series of mobile betting and gaming apps for both iPhone and Android platforms
  • About the Betview Magazine

    Betview was launched in October 2007 as a monthly business to business magazine for the betting industry.

    Betview is delivered free to over 10,000 betting premises, group head offices, gaming providers, decision makers and influencers in the betting industry in the UK and Republic of Ireland and is the only monthly sport TV listings magazine tailored to the sports betting market with all the key fixtures for the month ahead, making it a vital business tool for the trade.

    In addition, Betview provides industry news, views and opinions plus interviews with industry leaders and sporting features.

    In March 2009 Betview firmly established its market place by launching its own Betview Awards 2009 – currently the only industry led awards for the betting and gaming industry.

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New!!! Interactive slot banners available in the MARKETING TOOLS.

New interactive slot banners available in the MARKETING TOOLS section of Affiliates United (choose media type – cool tools.
powerful call for action for casino players, excellent click through rates! Back to top

William Hill Online Wins an Experian Hitwise UK Top 10 Award!

It has just been announced that William Hill Online is now listed as one of the 2010 Experian Hitwise UK TOP 10 Award Programmes for its outstanding Casino, Games and Sports websites!
The annual Experian Hitwise UK Top 10 Awards recognises excellence in online performance across several important fields, including popularity, and across 160+ major online industries.

Results of the Experian Hitwise UK Online Performance Awards are based on the internet usage of more than 8 million UK internet users.
All winners boast the greatest number of visits throughout 2010 in their given online industry.

About Experian Hitwise

Experian Hitwise is the leading global online competitive intelligence service, helping clients protect and increase their market share through the application of internet measurement data.
Experian Hitwise measures the largest sample of internet users - 25 million worldwide, including 10 million in the United States. This sample size allows clients to understand internet behaviour and competitive activity through data that is unmatched in timeliness, depth and breadth. For more information go to http://www.hitwise.com/uk/2010-annual-awards/2010-winners

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William Hill Casino Club is offering £30 FREE sign up bonus

A new exclusive offer from William Hill!

Between March 15 and April 15 William Hill Casino Club will be offering a fantastic £30 bonus to its UK new players.
The offer will be broadcasted by an extensive TV campaign, assuring maximum exposure.

Be sure to join us in advertising this offer on your website and benefit from the new players it will bring.

Log on to your account on Affiliates United and check our available Marketing Tools for this promotion.

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Affiliates United on Mobile Gambling Apps



At the 2011 London Affiliates Conference, Online Casino Reports met a familiar face in Yoni Sidi, affiliate manager for the event's Platinum Sponsors Affiliates United. Affiliates United is the affiliate program for all William Hill Online brands - casino, poker, bingo, sports and more. In this exclusive interview, Aff Utd presents a list of new features, including online gambling apps for players, and similar apps for affiliates, enabling them to look up their stats and numbers on the move, from their handheld iPhone, Android or other. Listening to Affiliates United is sure to prove worthwhile. Affiliates United is a leader in the industry, and William Hill brands are perhaps the most successful in the UK, Europe and the world. So which are the next big markets to break out in 2011? What trends to expect in the year to come? The answers lie herein. Back to top

Promote the all new Prestige Casino – & get $100 CPA extra commission!!

Prestige Casino has under gone a vigorous refurbishment & we want you to share in the success with us!

What’s new? On top of the attractive new design, we are offering all new customers, courtesy of our new state of the art free spin technology, $/€1500 or £750 worth of free spins to test the casino games.

The new Prestige Casino offers a flash version for instant play as well as a download version, with emphasis on the “Game of the Month” concept bringing retention rates through the roof.

To help you get started, throughout February Prestige Casino will offer all affiliates $100 on top of your existing deal for every new real-money customer sent to Prestige casino!

For example:

  • If you have a $100 CPA deal, you will receive $100 + $100 = $200 for every new customer.
  • If you have a 35% Revenue Share deal, you will receive 35% + $100 for every new customer.
  • Remember! February is a very short month so every day counts! New creative is waiting for you in the Marketing Tools section of the Portal –grab it and get started.

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William Hill Online Launches New Android App

William Hill, has launched a brand new Android app for its mobile customers.
The new application, which contains new features and enhanced graphics, will allow Android users to access over 40,000 pre match, in-play and speciality markets from William Hill Online on a daily basis.

In brief, it means android users can now place bets and manage their William Hill sportsbook account via their handset.

William Hill and the Racing Post are also delighted to announce the launch of the android version of their horse racing app. More than 200,000 punters have already downloaded the Racing Post/William Hill Iphone version and the joint partners are expecting strong results from their Android version.

William Hill’s new Android app’s are free to download at mobile.williamhill.com and from download sites like www.getjar.com to everyone running Android 2.2 on their device. Back to top

Up to 80% gross revenue share - New deal on William Hill Poker

William Hill Poker has just announced a new gross revenue deal for Poker.


Earn 80% from gross revenue (Rake + Tournament Fees)* for the first month, 65% for the second and 60% for the third.


* Any Bonuses players have received will then be subsequently taken out of your affiliate payment

The revenue model is extremely competitive and designed to maximize revenue opportunities for affiliates.
To take advantage of our fantastic offer or receive more details contact our Poker manager

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70% revenue share for 2 month on Skykings Casino

Affiliates United is proud to reintroduce one of our all time favourites.
Skykings Casino will be re-launching on August 1st 2010 and will offer players the very latest in innovative games and technology.

Packed with many instant win games, casino classics such as Roulette and Blackjack and an array of big winning slots, Skykings brings the best of online casino gaming to life.

As one of our esteemed affiliates, we believe that Skykings will offer you an unrivalled opportunity to maximise acquisition with what is sure to be an industry leading online gaming product.
As a special introductory offer, Affiliates United is offering

70% revenue share for the first 2 months

giving you the opportunity to accelerate your profits while offering your visitors a first rate casino brand.

It's easy to enjoy this new promotion:

  • If you're on a casino revenue share deal with Affiliates United just promote Skykings and cash in the revenues
  • If you're on a different deal just open a new account, promote Skykings Casino and receive this amazing offer

Join us in promoting the much anticipated re-launch of Skykings and share in what will surely be yet another Affiliates United success story!

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William Hill crowned “Bookmaker of the Year”

William Hill and shop manager Jane Noble were the stars of the show last night at the prestigious Betview 2010 Awards, the betting industry’s own “Oscar’s” event.

We landed three of the top awards, including the flagship title of “Bookmaker of the Year”.Jane Noble from Darlington was acclaimed “Betting Shop Manager of the Year” in front of 500 industry people at a glittering dinner at London’s Hilton Park Lane hotel. William Hill was also named “Betting chain of the year”.

“These awards are an important industry accolade,” says Ralph Topping, Chief Executive, and are justly deserved recognition of the commitment shown every day by every one of our 16,000 employees. We’ve faced tough times in the last year but, by putting the customer at the heart of everything we do, we’re raising the bar for industry excellence.

There were 13 titles awarded last night at the second Betview awards event. In 2009, William Hill won two accolades - “Betting Shop Manager of the Year” for Bambos Charalambous and “Most Creative Marketing Campaign’’ for the banter booth. We were also shortlisted in 2010 for “Online Betting Company of the Year” and again for “Most Creative Marketing Campaign

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