£570,000 PAID OUT - SO FAR! - AS VEGAS APP HITS 31K DOWNLOADS
William Hill’s new Vegas app has reached more than 30,000 downloads inside one month – thanks to a major television advertising campaign AND a fantastic £1m giveaway.
The app remained in the top five ‘Free Casino’ apps chart for most of November – and is still in the top ten as we hit December – after being downloaded 31,094 times up to midnight on November 30.
An eye-catching, ultra-modern TV advert – produced by London-based production company Art & Graft – has given the campaign a boost.
And a promotion, in which around £1.1m will be given away by December 31, has further bolstered the app’s popularity.
Every customer who spends £20 is automatically entered into a daily draw – the more they spend, the more chance they have of winning.
Throughout November there were 15,420 winners – including 30 who won the £5,000 top prize – with £570,000 paid out in total.
“The £1m giveaway has reached the halfway stage and it has been a roaring success with our customers,” said James Curwen, William Hill’s Director of Gaming. “We have paid out well in excess of half a million pounds and and the good news is throughout December we will pay out more – just under £600,000 in fact.
“We love rewarding our customers’ loyalty and we’re delighted to have created so many cash winners, especially with Christmas ‘round the corner – and don’t forget; this is EXCLUSIVE to William Hill customers!
“In addition, we have reached more than 31,000 downloads of our Vegas app – again, it shows our customers respond to great quality, innovative, products.”
The app includes Blackjack and Roulette, while William Hill Vegas currently has more than 90 games on desktop and mobile including Harry Trotter, Genie Jackpots, Worms, Pay It Again and Egyptian Goddess.
Click here to see the ad.
For further information – and to have a chance of sharing some of the £1m prize pot – go to www.williamhill.com/vegas
Affiliates United scoops eGR’s ‘Best Affiliate Programme of the Year’ award.
Great news from the prestigious eGR Operator Awards: The annual awards’ ceremony bore for our affiliate programme this year, as we scooped the Affiliate Programme of the Year award.
The Awards brought together 700+ eGaming operators and other industry professionals to celebrate the genuine innovation and excellence achieved across the online gaming industry.
Our affiliate team have worked tirelessly over the last 12 months building relationships with William Hill’s affiliate partners around the world aided by their ability to communicate in 15 different languages.
Andy Lee, Managing Director, William Hill Online commented "To win the award at the ever prestigious EGR event is a fantastic achievement for our team and is testament to the hard work, effort and dedication shown over a fantastic 12 months both for the team and for William Hill on the whole".
On the same night William Hill’s Chief Executive Ralph Topping was recognised by an award for his Outstanding Contribution to the industry.
We would like to take this opportunity and thank our partners. We appreciate your support and recognition and will continue to ensure that you get the best brands, benefits and partnership in 2014 and beyond!!
Affiliates United Team
December Sports Preview
First up, the second Ashes test - held at the Adelaide Oval in Australia - begins on 5th December. Will England, led by Alastair Cook, be able to wipe a 381 run defeat from their minds to level the series or can Australia take a 2-0 lead into the third test - due to begin on the 13th?
Top Australian bowler, top England batsman, second test winner - whatever your fancy we've got it all covered here at the Home of Betting. Click to view our full range of 2013/14 Ashes betting.
December also sees the World Women's Handball Championships take place in Serbia. Can Norway defend the title they won in 2011? Find our betting here.
Golf fans needn't feel left out as, starting on the seventh day of the month, they have the Northwestern Mutual World Challenge to look forward to - live from sunny California.
A massive month of racing commences with the amazing Sprinter Sacre, unbeaten over fences and the top rated horse in training, returning for the Tingle Creek at Sandown, quickly followed by Cheltenham's top quality International meeting.
Boxing Day sees the mid-season's pinnacle chase, as the National Hunt superstars gather for the Grade 1 William Hill King George VI , part of the two day William Hill Winter Festival.
The first of the big Nationals takes place on the 28th, as the stayers converge on Chepstow for the Welsh National, while Ireland's best will be battling it out between Christmas and the New Year as they prepare for 2014's big racing festivals. Click to view our full range of horse racing.
As well as the traditional Boxing Day and Christmas football fixture pileup that we all love, we also have the FIFA World Club Cup - beginning on the 11th and finishing on the 21st - to look forward to. Will Pep Guardiola's impressive Bayern Munich side add what would be their fourth trophy in 2013 or can Copa Libertadores winners Atletico Mineiro - with former Ballon d'Or winner Ronaldinho amongst their ranks - cause an upset and win the tenth edition of FIFA's top club tourney?
Of course, December also brings the pinnacle of darts - the PDC World Championship, held at London's Alexandra Palace. Will 16-time champion Phil Taylor make it 17 or can the prodigiously talented Michael van Gerwen - the 2012 runner up - win his maiden world title?
Whatever you sport, whatever you choose to bet on, here at the Williamhill.com, we hope that you have a great holiday period and wish you a Happy New Year.
William Hill moves into Shoreditch
Britain’s biggest bookmaker has opened a 6,000 sq ft office in the heart of Britain’s ‘technology development’ community in east London - Scrutton Street, EC2A.
It will initially house 40 staff and complement William Hill’s international online operations in Leeds, London, Gibraltar, Tel Aviv, Sydney and Las Vegas. The hub will have an emphasis on innovation and developing its growing offering of mobile products.
This exciting development marks William Hill as the first FTSE 100 company to move into the ‘Silicon Roundabout’ area.
“We see this as a hugely significant step in the history of William Hill and, indeed, our industry,” said Andrew Lee, Managing Director, William Hill Online.
“We plan to tap into Shoreditch’s eco-system of development talent – we are a very strong and successful brand and we have done this by evolving throughout our history.
“Our goal is to provide a unique and exciting experience for our customers through digital innovation and differentiation – being in Shoreditch, at the heart of Europe’s technical expertise, will help us achieve that.”
Mobile betting is growing fast; in June 2013, William’s Hill’s iOS app reached 1m downloads just over a year after launch. By November that figure has increased to 1.3m and rising.
With mobile development evolving at a lightning pace, William Hill is embarking on a major recruitment drive to acquire outstanding digital expertise, including high calibre mobile tech developers.
“We are the first gaming company to move into Shoreditch, because it is clear the very best talent in Europe is based here – it lives and breathes innovation,” added Andrew Lee.
“Mobile technology is moving rapidly – the frequency is quicker, the scope broader – so being in Shoreditch gives us the best possible chance to anticipate and prepare for future developments, by hiring the brightest minds in the country.”
Our new address is Avalon House, 57-63 Scrutton Street, London, EC2A 4PF.
Here is a link to our recruitment website: